Years of experience, initially as an agency and now as an advertising concessionaire, have enabled Europe Media to develop and implement the new Centro Media division with a very clear mission: to follow a customer at 360 ° and to satisfy them.

Advertising has a fundamental impact in that it influences the purchase decision and the recognition of a brand by users, through images, sounds, graphics, calls to action, but above all through the story that advertising tells and the emotions it conveys, be involved. A clear and timely message has always been the primary weapon for attracting new potential subscribers / prospects.

Every advertising or promotional campaign involves basic analysis steps in order to create the best possible roadmap.

– MEDIA ANALYSIS and EXPLORATION

After a first phase of EVALUATION AND DEFINITION of the GOALS of the communication campaign, the goal in terms of KPI, turnover and growth in the reference market, Europe Media will carry out a MEDIA ANALYSIS and PLANNING, strategic advice for the elaboration of an effective MEDIA PLAN specially developed for the customer.

THE STEPS

In this phase we are working on these main evaluations:

– Brand awareness, getting known to your target audience is an essential phase of the marketing strategy

– Products and services that describe what you do and who you are are essential for clear recognition in the market within a specific target segment

– Audience, we like to analyze who your audience is, what they like and what they dislike, and what kind of brand or product they want to buy.

– Positioning, we analyze the positioning of your brand or your product in comparison to the competition.

– Exhibition and content-related, creative and emotional analysis of how we want to present the brand or product to the public

– Price and terms and conditions, the price is sometimes important, but it is related to the image of the brand and the product you want to establish in the market.

– OPERATIONAL RESOURCE PLAN

The mid-plan is an operational document and the result of an upstream strategy. Before choosing and buying advertising space, it is necessary to have a perfect knowledge of the media world and to understand how well it can or cannot be indexed for the campaign product, and the target group must match our communication goal. It is a strategic document, a communication ecosystem, the main task of which is to guide all the activities necessary to achieve the goals set. A good communication plan expresses the right concept at the right time by planning the means, budget, and schedule to get the message across. In order to create a communication plan, you have to be open to all available media, to all points of contact that you can activate and that have to be viewed critically and disaffected. It also means you have the option to exclude media to optimize your budget.

THE STEPS

We can summarize this phase into three main processes:

– Analysis of the goals and the goal to be achieved

– Choice of communication channels

– design of flights, d. H. the approximate time / schedule in which the communication will be scheduled

– ANALYSIS OF THE CONTENT OF COMMUNICATIONS

At this point we can add advice and assistance to the COMMUNICATION CONTENT ANALYSIS, which aims to analyze the communication message in terms of form and content, adapted to the media plan.

– CONTENT IS THE KING

The communication plan must contain a content strategy, ie a set of guidelines, which are then adapted to each medium to be used. In fact, on the basis of our tailor-made media plan, we can specify a further perspective that fits perfectly into the creative part, which often – alone – does not take into account the context of a particular advertising channel.